ModCloth

ModCloth is an online retailer specializing in vintage-inspired, indie-style women's fashion. Founded in 2002, the brand is widely recognized for its commitment to size inclusivity (sizes XXS–4X) and body-positive marketing.

Style and Collections
The brand focuses on "reimagined timeless aesthetics," featuring original prints and retro-themed apparel.
Dresses: Known for quirky, whimsical designs and fit-and-flare silhouettes.
Collaborations: ModCloth frequently partners with iconic brands such as Gunne Sax, Hello Kitty, Barbie, and Care Bears to release exclusive, limited-edition collections.
Variety: Beyond clothing, they offer shoes (like Mary Janes and clogs), swimwear, accessories, and a small selection of retro home decor.
Inclusivity and Community Features
ModCloth was an early pioneer in the body-positivity movement within e-commerce.
Anti-Photoshop Pledge: In 2014, it became the first retailer to sign the "Heroes Pledge for Advertisers," committing to not use Photoshop to alter the physical features of models.
Interactive Community: The "Style Gallery" allows customers to upload photos of themselves wearing the clothes, helping others see how items fit me.
Current Ownership: Since May 2021, ModCloth has been owned by the retail tech firm Nogin.
Size Range: They maintain a commitment to providing sizes XS-4X across 100% of the ModCloth label pieces.
Shipping and Returns: They offer free shipping on orders over a certain threshold and have recently implemented options to "unlock free returns" at checkout.
Would you like to see specific dresses from their current Gunne Sax collaboration or help finding promo codes for your next order?