KOTON

Koton, Turkey's leading ready-made clothing and retail brand, was founded in Istanbul in 1988. Koton, which started selling wholesale ready-made clothing products in 1992’, opened its first overseas sales point in Munich, Germany, in 1996. In 2000, the brand focused on retail retailing to meet its customers' expectations of product diversity and large square meter retailing. The brand has more than 450’ stores in more than 30’ countries it delivers trendy products to more than 70’ countries through online channels.
With the motto Trend In Time, Koton offers its customers the latest trends in a fast and innovative way with its wide collections that appeal to different styles. Koton, which has a Design Center approved by the Ministry of Industry and Technology, shapes its collections with a data-oriented and dynamic approach with its Design Lab and strong design team of 150 people.
In the research conducted by the Shopping Centers and Investors Association, it was chosen as the most admired women's brand for the 11th time. It improves its CRM and omnichannel applications day by day to provide a perfect customer experience, and offers personalized offers to millions of customers through its customer loyalty program Koton Club, which reaches 7 million members.

Today, Koton resolutely embraces the policy of strengthening the presence of women in business, with a 72% female employee rate, a 54% female executive rate and a 67% female on the board.

Koton, which published the Respect for Life Manifesto in 2020 with its responsible brand stance for a sustainable future, has committed to placing its business goals on the basis of respect for our planet, society, the people who make up society and the business.

Monobrand stores, operated both directly and with a franchise system, operate a multi-channel operation through online (online) platforms, marketplaces and wholesale channels. Koton brings together hundreds of new designs prepared every year with fashion lovers in more than 70’ countries through its own online sales channels and marketplaces in Turkey, Kazakhstan and Romania.